Internal kit
Roney Cleaners brand
Logo, color, type, and voice for the owner, printers, and anyone making a card, van magnet, or pamphlet. This page is not in the main menu. Bookmark it.
Logo
The lockup is the full name: house, sparkles, swoosh, then RONEY over CLEANERS. The lettering is artwork — do not retype it in Word or Canva. Name is Roney, R-O-N-E-Y.


House mark
Use the house alone when the lockup is too wide: favicon, app icon, social avatar, a small stitch on a shirt. Do not replace it with a mop, vacuum, or a letter R.


How to use it
- Keep RONEY and CLEANERS together. Do not add a third line (no “greater Nashville,” no “owner-operated” on the mark).
- Don’t stretch, rotate, add a drop shadow, or recolor outside moss / leaf / cream / ink.
- Give it room. Keep empty space around the lockup about as tall as the window panes.
- On a phone header the lockup should stay wide enough that CLEANERS still reads. If it doesn’t, use the house mark instead.
- Spell the name Roney. Not Ronnie. Not Riley.
- This is an owner-operated shop. Don’t make the logo look like a franchise seal or a hospital mark.
Color
Fresh greens and clean neutrals. Moss is the brand green. Leaf is CLEANERS and supporting type. Cream is the paper.
Moss
#2F5D45
Leaf
#5E8A62
Sage
#DCE6D6
Cream
#FBF8F2
Paper
#F4F0E6
Ink
#1B2418
Type
Logo
Artwork, not a font
RONEY / CLEANERS live inside the PNG. Don’t try to match them with a free serif. If you need words next to the house mark, use the website fonts below.
Website
Fraunces
Headlines, page titles
Figtree
Body, buttons, forms, Spanish toggle
Voice
You talk to Roney. On the job: Roney or family he has personally trained and trusts. Warm, local, proud of a clean house — never “our enterprise solutions,” never a revolving door of crews.
Say
“Roney will send a range, then a firm number.”
“Owner-operated cleaning in greater Nashville.”
Don’t say
“Our team of certified technicians.”
“Nationwide janitorial solutions.”
Files
PNGs for the web, cards, and a printer. A true vector SVG / PDF can come later if a sign shop asks. Right now these downloads are the kit.